Eclipse Legal Systems, the legal sector’s largest independent software solutions provider, has announced the release of an email marketing solution utilising dotMailer.
dotMailer is one of the UK’s leading email marketing and automation tools, providing a browser-based interface that enables law firms to create and distribute HTML content. Eclipse’s new dotMailer connector enables users of the firm’s Proclaim Case and Practice Management solutions to broadcast rich content to their clients and prospects.
Using the connector, contact data held within the Proclaim solution can be shared with the dotMailer system, enabling the creation of personalised target lists. This data can be utilised to create intelligent content within, for example, a dotMailer created newsletter template, and the results of marketing campaigns can be shared back in to the Proclaim client / prospect management system.
The new connector utilises Web Services communications to share data in real-time between Proclaim and dotMailer.
Eclipse’s Marketing Director, Darren Gower (pictured), comments on the development:
“This latest development opens up another layer of CRM functionality for Proclaim users. By sharing data seamlessly between the systems, we are unifying a law firm’s communications efforts within one integrated desktop solution.
“A huge amount of relevant, valuable client and prospect data is held within Proclaim – so it makes sense to utilise this for marketing purposes rather than having to rely on a separate system and data store to maintain marketing communications.”